drink less
drink better

At Salud, we invite you to choose consciously, to drink less but better. Our premium plus beverages are more than just a treat for the taste buds; they're gateways to traditions, passions and crafts from around the world. Discover theart of drinking, where each bottle is a chapter, a story you can taste. Because at Salud, we believe that the best experiences start with a good story and end with a perfect sip.

Elevating the experience

Step into the sparkling world of Salud, where we're not just delivering premium+ spirits, but starting a real revolution. With a mix of creativity and education, we let brands shine and grow. As a preferred partner in the premium+ segment, we strive for ground breaking changes and strive to create unforgettable experiences for brands, customers and consumers.

At Salud, we not only add flavour, but also an unmistakable sparkle! at Salud,we give brands the boost they deserve, so they can shine and grow. Because quality deserves to be heard and seen.

Distribution-channels

Salud brings the best directly to your favorite spots. From wholesalers to liquors tores and restaurants:
our distribution channels are your tasty route tohigh-quality drinks.

Salud Spirits distributes directly to wholesalers, your reliable source for the best beverages. They are the link that ensures that our qualitative selection is available to other parties.

At Salud, we distribute to liquor stores, where everyone is welcome to explore and buy our products directly. Discover the Salud experience at your local liquor store and enjoy quality at home.

Salud distributes to the hospitality industry, where bartenders transform our drinks into delicious cocktails and other tasty creations. Discover the Salud flavor at your favorite bar or restaurant, where bartenders' expertise completes the premium plus experience.

We are more then a Distributor.

We are storyteller.

Expertises

partnerships

At Salud, we believe in the power of strong partnerships. In the Netherlands and Austria we work closely with leading platforms and experts to position our brands with precision. Through exclusive events, targeted communication and editorial features we reach an audience that truly values refined spirits.Together with selected partners we create unforgettable experiences and build brands that last.Interested in joining our network?

events

We love to party and are everywhere where fun meets good drinks! Whether it'scocktail bars at fairs and festivals, company parties, or relaxed free mibo drinks, we adapt our festive offer to your needs. We are happy to bring the Salud atmosphere, tailor-made, directly to you.

BrandAmbassador

Our spirits live through stories — and who could tell them better than the people behind the bar. With our Brand Ambassador program we work with passionate bartenders who bring our brands to life. Through activations, trainings and events we create awareness where enjoyment begins: in bars, restaurants and hotels.

Our Team

Maurice van Vliet

CEO

CEO

Maurice van Vliet

Favourite Cocktail

Espresso Martini

Lieke van Vliet

CCO

CCO

Lieke van Vliet

Favourite cocktail

Pornstar Martini

Maria Kitsaki

Sales Director AT

Sales Director

Maria Kitsati

Favourite cocktail

Manhattan

Marketing & PR

Starting soon

Favourite Cocktail

Yet to be tested

Starting soon

Marketing

Sales

Jozsef Vagany

Favourite cocktail

Negroni

Jozsef Vagany

Sales

Roxanne vd Ree

Social media

Social media

Roxanne vd Ree

Favourite cocktail

Dark & Stormy

Sandra van Prooijen

Backoffice

Backoffice

Sandra van Prooijen

Favourite Cocktail

Piña Colada

Sales Manager

Robin van Cuijk

Favourite cocktail

Mai Tai

Robin van Cuijk

Sales Manager

Ingeborg Nelissen

Backoffice

Backoffice

Ingeborg Nelissen

Favourite cocktail

Gin & Tonic

board of advice members

We are proud to be guided by our Board of Advice members:
Industry experts who bring invaluable knowledge, experience and vision to help shape the future of Salud Spirits.

Cliff Go
Strategic Advisor:  With years of experience in building global brands, Cliff brings a sharp eye for strategy, innovation and international growth. His expertise helps guide Salud spirits in making bold, future-proof choices.

Mark Barnard 
Industry Mentor: Mark has an extensive background in the world of whisky and premium spirits. With his deep market knowledge and strong network, he supports Salud in strengthening its global position and brand legacy.